맥도날드 SWOT 분석(영문)

맥도날드 SWOT 분석(영문) 맥도날드 SWOT 분석(영문).pptx 목차 1. Introduction 2. SWOT 3. Issues 4. Recommandations 본문 Introduction Started by two brothers : Dick and Mac McDonald of Manchester 1940-Opened there first building called McDonald’s World’s largest chain of fast food restaurants, serves more than 47 million customers daily Employing more than 1.5million people Issues Americans are eating out less often compared to previous years Changing eating habits More health concerns Growing dissatisfaction on quality of the food 본문내용 ed by two brothers : Dick and Mac McDonald of Manchester 1940-Opened there first building called McDonald’s Employing more than 1.5million people World’s largest chain of fast food restaurants, serves more than 47 million customers daily S W O T SWOT Analysis S Strong brand name Cost advantages Overseas market Strong financial statement Drive through High market share 40% worldwide W SWOT Anal