감성마케팅 연구 (영문)

감성마케팅 연구 (영문) 감성마케팅 연구 (영문).pptx 목차 1. Trend & Definition 2. 2 Examples of various promotions – Touching & Funny 3. Effects – good or Bad 본문 2. Definition Emotional Marketing : Common : A marketing that strengthen relationship between customers and brands by emotional factors which influences customer’s feeling and emotions. 3-1. Touching #1 2010, Vancouver winter Olympic, US sponser P&G launched special campaign called “Proud sponser of Moms” and also raised additional 130 million $ “Sending messages to express gratitude to every mothers in the world directly connected to high increase in sales” After Oplympic season passed by, consumer preference for P&G increased 10% higher than before. Ours : A marketing way to make positive CRM and raising outcomes by stimulating Customer’s emotions. 본문내용 ffectsgood or Bad 1. New marketing trend : Emotional Marketing 2. Definition Emotional Marketing : Common : A marketing that strengthen relationship between customers and brands by emotional factors which influences customer’s feeling and emotions. Ours : A marketing way to make positive CRM and raising outcomes by stimulating Customer’s emotions. 3. Various kind of emotional marketing 3-1