생산관리 Toyota Motor Manufacturing USA, Inc (도요타 미국 현지공장 사례)

생산관리 Toyota Motor Manufacturing USA, Inc (도요타 미국 현지공장 사례)

[생산관리] Toyota Motor Manufacturing USA, Inc (도요타 미국 현지공장 사례).pptx

목차 1.Intro 2.Problem 3.Toyota Recall Crisis 4.Solution 5.Conclusion 본문 KFS was sole supplier Quality decrease due to overproduction Paradox of Choice The most famous supporting evidence is an experiment conducted by two psychologists, Mark Lepper and Sheena Iyengar. They set up a jam-tasting stall in a posh supermarket in California. Sometimes they offered six varieties of jam, at other times 24; jam tasters were then offered a voucher to buy jam at a discount. The bigger display attracted more customers but very few of them actually bought jam. The display that offered less choice made many more sales in fact, only 3 per cent of jam tasters at the 24-flavour stand used their discount voucher, versus 30 per cent at the six-flavour stand. This is an astonishingly strong effect and utterly counter to mainstream economic theory. 키워드 생산관리, 현지공장, 도요타, 공장, 미국