더마화이트(DermaWhite) 마케팅문제(영문)

더마화이트(DermaWhite) 마케팅문제(영문)

더마화이트(DermaWhite) 마케팅문제(영문).pptx

목차 1.Introduction - Selection motives & executive summary - Company & Product Background 2.Market analysis - Customer analysis, Marketing Mix - Competitor analysis SWOT analysis 3.Understand Problems and Set up a goals - Marketing strategy problems - BCG models & STP(Segmentation, Targeting, Positioning) - Marketing goals 4.Conclusion -Marketing strategies & Alternatives (New Marketing Mix) 본문 What is Melasma? Melasma is irregular size of brown spot s skin ailment. Usually 30s and 40s women who have experience child birth or old women. Racially it has more appeared in Yellow race than White race. Competitors Focus on old aged Only poster advertisement No homepage for this product SNS Marketing Facebook, Twitter, Blogs Sale in Japan No management Lessen Side Effect No Marketing DermarWhite SWOT Strengths Better Effectiveness Proven Product in Japan Convenient to eat Weakness Low Awareness Higher price than others The wrong marketing strategy Opportunity Huge Beauty treatment market Increasingly Interest Rich Target Threats Instability market Many Competitors Low-priced Skin- equipment 키워드 마케팅문제, 더마화이트, 마케팅, DermaWhite, 문제