스타벅스의 국제경영전략(영문)

스타벅스의 국제경영전략(영문) 스타벅스의 국제경영전략(영문).pptx 목차 1. History 2. Brief Information 3. SWOT 4. Mission Statement 5. Innovative Aspects of Starbucks 6. Starbucks in Local Market - China - Korea - U.K 7. Goodbye 본문 Starbucks’ Products Products: Coffees/ Decaf coffees Tea/decaf tea Juice/Drinks Milkshakes Ice creams Ice drinks Hot/Cold Sandwiches Pastries Cackes/Muffines Salds Yoghurts (중략) Mission Statement Provide a great work environment and treat each other with respect and dignity. Embrace diversity as an essential component in the way we do business. Apply the highest standards of excellence to the purchasing, roasting, and fresh delivery of our coffee. Develop enthusiastically satisfied customers all of the time. Contribute positively to our communities and our environment. Recognize that profitability is essential to our future success. 본문내용 ks in Local Market - China - Korea - U.K Goodbye History The first Starbucks opened in Seattle, Washington March 30, 1971 History Howard Schultz became a Marketing Representative 1982 History Starbucks became a listed company 1992 Starbucks’ Products Products: Coffees/ Decaf coffees Tea/decaf tea Juice/Drinks Milkshakes Ice creams Ice drinks Hot/Cold Sandwiches Pastries Cackes/Muffines Sald