Case study of McDonald (SWOT, Promotion)

Case study of McDonald (SWOT, Promotion) ISM Case Study 1- McDonald final.pptx 목차 1. Introduction 2. Objective 3. External Analysis (SWOT분석) 4. Internal Analysis 5. Recommendation 본문 McDonald Corporation is the world’s largest chain of fast food restaurant. It serves around 68 million customers daily in 119 countries. The McDonald restaurants are operated as either franchisee, and affiliate to the corporation itself. The corporation primarily sells cheeseburgers, French fries, hamburgers, chicken, soft drinks, breakfast, deserts, and milkshake. Due to the changing customer taste and preferences, the menu has been expanded to include wraps, salads, fish, smoothies and fruits. 하고 싶은 말 1. Introduction 2. Objective 3. External Analysis (SWOT분석) 4. Internal Analysis 5. Recommendation