스타벅스의 그린마케팅 (영문)

스타벅스의 그린마케팅 (영문)

스타벅스의 그린마케팅 (영문).pptx

목차 1. Green Marketing 2. Introduce Starbucks 3. Shared Planet 4. Conclusion One 5. Conclusion Two 본문 Starbucks Green Marketing Green Marketing What is The Green Marketing? Evolution of Green Marketing Green Marketing Mix 4P Why, The Company Do? What is The Green Marketing? Green Marketing is the marketing of products that are presumed to be environmentally safe American Marketing Association Green marketing implies marketing products that benefit the environment Oxford Dictionary of Business & Management Evolution of Green Marketing Ecological It is the fundamental stage that marketing and environment link one-dimensional such as diverse campaign for restoration of wrecked environment condition Environmental It is more comprehensive than ecological and focuses shifted on clean technology designing innovative new products as taking care of pollution and waste issues Sustainable As resources are limited but human wants are unlimited. So, it is important for the marketers to utilize the resources efficiently without waste as well as to achieve the original goal 키워드 벅스, 스타, 스타벅스, 결론, 그린, 그린마케팅