마케팅 전략 GM KOREA 성공사례(영문)

마케팅 전략 GM KOREA 성공사례(영문)

[마케팅 전략] GM KOREA 성공사례(영문).docx

목차 1. About General Motors 2. Brief analysis 3. Promotion 4. Successful case 5. Conclusion 본문 This is a presentation for a systematic analysis about the SPARK from CHEVROLET. 1. About General Motors Chevrolet, also known as Chevy, is a brand of vehicle produced by General Motors Company (GM). Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918. In North America, Chevrolet sells and produces a wide variety of automobiles, from subcompact cars to medium-duty commercial trucks, whereas in Europe, the brand name is used on automobiles produced in Korea by General Motors. 2. Brief analysis A. SWOT S Brand value improved, Fuel efficient W Masculine look, interior design O Tax cut, high price of oil T Hybrid cars, transportation 키워드 성공사례, 마케팅, GM, KOREA, 성공