2015년 8월 29일 토요일

아메리칸 어패럴 광고 분석 (영문)

아메리칸 어패럴 광고 분석 (영문)
아메리칸 어패럴 광고 분석 (영문).pptx


목차
01 About generation Y
02 About AA
03 Marketing of AA
04 Problems of AA
and Solutions


본문
Meaning

Generation Y

following Generation X


The Millennial Generation
Next generation
The Echo-Boomers.

The generation who were born in 1980 to 1995



Characteristics

The people on a high intellectual level

Individualism, sentimentalism

Imitation, Curiosity

The pursuit of individuality

The Strong SPENDING POWER


(중략)


Business ethics
American Apparel

Fighting racial injustice

Protecting
the environment
-Using Solar Energy
(The 20% of AA Power Consumption )

-Reducing the use of pesticides

For health-conscious
consumers
-Using organic cotton






본문내용
Marketing of AA
04 Problems of AA
and Solutions
Contents

Meaning
STORY
FIRST
following Generation X
The Millennial Generation
Next generation
The Echo-Boomers.
The generation who were born in 1980 to 1995
Generation Y
Characteristics
The people on a high intellectual level
Individualism, sentimentalism
Imitation, Curiosity
The pursuit of individuality
The Strong SPENDING POWER

STORY
FIRST
commu

댓글 없음:

댓글 쓰기