엘라스틴 샴푸 마케팅 전략 (영문)

엘라스틴 샴푸 마케팅 전략 (영문) 엘라스틴 샴푸 마케팅 전략 (영문).pptx 목차 1. Current situation 2. Problems 3. Our Objectives 4. Solutions - Re-established Brand image - New target 5. Expect change of Elastine 본문 1. Elastine’s current situation Elastine lost it’s first place which was maintained during 7years 呂’s market sharesurpasses Elastine’s market share 2. Problems 1. Loss of original brand image Original image Change the model Loss of image 2. Coming out of orientingredient shampoo Increase of customer’s interest about hair health Ryo(呂) can satisfy customer’s interest Ryo(呂) took customers From Elastine