K-Pop 스타(K팝 스타) 오디션 프로그램 마케팅(영문)

K-Pop 스타(K팝 스타) 오디션 프로그램 마케팅(영문)

K-Pop 스타(K팝 스타) 오디션 프로그램 마케팅(영문).docx

목차 Ⅰ.Introduction Ⅱ. Analysis of Marketing of <K-Pop star> Ⅲ. Conclusion 본문 Ⅰ.Introduction We selected <K-Pop star> Audition Program as the marketing research objective. It is because this program was successful to compete with other audition programs, and it brought a K-pop boom to young generations. Ⅱ. Analysis of Marketing of <K-Pop star> 1. 3C (1) Company Analysis <K-Pop star> is a corner of the SBS television program Happy Sunday . The program's goal was not just for producing a singer who's singing skill is professional, they plan to excavate the new generation of <K-Pop star > continue to craze in worldwide stage. Recently, the audition program are saturated by existing successful audition programs such as <Superstar-K> and <I am singer>. It is difficult for <K-Pop star> to find differentiation from pre competitors. <Pop star> came up with a new competitive plan that working with the best 3 big music companies to select the artists and give them the opportunity to debut. 키워드 KPop, 오디션, 스타, Pop, K팝