폰티라 협동조합 (Fonterra Cooperative Group)의 국제화 연구 (영문)
 폰티라 협동조합 (Fonterra Cooperative Group)의 국제화 연구 (영문).pptx |      |
목차
1.The Fonterra Cooperative Company
2.Fonterra’s Internalization
3.Fonterra’s Problems for Rapid Internationalization
4.Recommendation
5.Q & A
본문
Fonterra
Cooperative Company
Founded: 2001
-Type: Cooperative
owned by nearly 11000
dairy sharing holders
Product of Fonterra?
Milk and milk-based products
for :
“Natural dairy goodness delivered with care.”
natural, safe, high-quality
Fonterra’s
Internationalization
Benefits of New Structure
Help to find new market
-Specified Region
Can concentrate on regional market and regional product
-Communication/Collaboration
-Local Manager
-Regional Needs
Benefits?
There are big growth opportunities in the emerging markets of Asia and Middle East, and some challenges to address in our home markets of Australia and New Zealand and our strategy requires us to address both,
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