KT&G 마케팅 전략

KT&G 마케팅 전략

KT&G 마케팅 전략.pptx

목차 Part 1. Goal, Problem & Issues of KT&G Part 2. Strategy for Internal Problems Part 3. Domestic Strategy of KT&G Part 4. Foreign Strategy of KT&G Loss of Brand Image 본문 Issues & Problems Issues Increased Competition Government Regulations Anti-smoking Movement Problems Failure in Targeting Youth Loss of Brand Image Org. & Governance Problem Government Regulations Marketing restrictions Increasing non smoking zones High taxation Org. & Governance Problem Internal corruption due to high pressure in sales figures Ownership conflicts raised by foreign investors 키워드 마케팅, KTG, 전략, KT