국제경영 자라 ZARA 성공 전략(영문)

국제경영 자라 ZARA 성공 전략(영문)

[국제경영] 자라 ZARA 성공 전략(영문).docx

목차 1. Zara e 2. BUSINESS ENVIRONMENT 3. CHARACTERISTICS 4. CONCLUSION 본문 1. Zara is Spanish clothing and accessories retailer. In 1980, Zara started its international expansion through Porto, Portugal. 2. BUSINESS ENVIRONMENT 1) Fast Fashion is a part of fashion industry which catches customers needs, and supply the product in very short time, as like 'Fast Food'. 2) Business philosophy 3. CHARACTERISTICS 1) Design mind : The product which is released once is not released once more, regardless of sales. 2) Low price of the latest luxury style : Have much more various Product categories than any other brands. 키워드 국제경영, ZARA, 성공, 자라, 국제