서비스마케팅 해커스어학원 서비스전략

서비스마케팅 해커스어학원 서비스전략

[서비스마케팅] 해커스어학원 서비스전략.pptx

목차 Hackers Course Hackers Website Hackers Competition Market Target Tangible Spectrum Service Characteristics Expanded Mix for Service 7Ps Information Searching Factors to influence for Zones of Tolerance Service Quality Course Evaluation survey(강의평가) - Post Transaction Survey Type of Customer Complaint Action Standard and Measures The Critical Importance of Employee Problems The Service Blueprint Gap 1 Gap 3 Problem 1. Study Group in Beer Pub Problem 2. Collecting Appropriate Classes for Their Levels The Service Marketing Triangle Problem 3. Hard to Build Social Bonds and Loyalty Problem 4. No Feedback About Evaluation, Passive Customers The Modified Service Blueprint 본문 Course : TOEFL, TOEIC, TOEIC Speaking & Opic, TEPS, IELTS, GRE, LSAT, SAT, General English Information about courses, Enrollment service, Various bulletin boards to support study and teaching communities YBM's unrivaled preference rate Students and workers who study for official English scores Focus Group Interview with 4 students Survey with 50 people Interview with a worker in marketing 키워드 서비스, 서비스전략, 서비스마케팅, 해커스어학원