필립스 VS 마츠시타 사례연구 (영문)
 필립스 VS 마츠시타 사례연구 (영문).pptx |      |
목차
Philips Success
1. History of early Philips
2. PD/NO Matrix
3. Key Success factor
Matsushita Success
1. Why Cost Leadership Strategy?
2. How Matsushita was organized?
3. How did Matsushita overtake?
4. Summary of Organization Structure
between Philips and Matsushita
Philips : Failure of reform
1. Environmental Change
2. Structural Change
Matsushita : Failure of reform
1. Matsushita’s internationalization
2. Problem of control
3. Operation localization
4. Outcome: failure why?
Analysis & Suggestion
1. Philips Analysis
2. Matsushita Analysis
3. Suggestion : Joint Venture
본문
PD/NO Matrix
National organizations (NOs)
▽
financial, legal and administrative matters
Product division(PDs)
▽
development, production and global distribution
본문내용
eform
Matsushita
Success
Analysis &
Suggestion
Philips
Success
1. History of early Philips
2. PD/NO Matrix
3. Key Success factor
1. Why Cost Leadership Strategy?
2. How Matsushita was organized?
3. How did Matsushita overtake?
4. Summary of Organization Structure
between Philips and Matsushita
1. Matsushita’s internationalization
2. Problem of control
3. Operation localization
4. Outcome: failure |
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