GOT MILK 마케팅 연구 (영문)
 GOT MILK 마케팅 연구 (영문).pptx |      |
목차
1. Background information
2. Message - Poster
3. Message Video
4. Message Video
5. Campaign outcomes
6. Evaluation
본문
Source factor
- Celebrities and heroes
- Reputation
- Credibility
- Attractiveness
Message factor
* verbal
- Long sentences
- ‘Got Milk’
* nonverbal
- Milk beard
- The pose and stance of celebrities and heroes
본문내용
MessageVideo
4. MessageVideo
5. Campaign outcomes
6. Evaluation
CONTENTS
Got milk?
Got milk?
B. Problem and goals
A. History of organization
1_ Background information
C. Target audience
국립우유가공진흥위원회
(National Milk Processor Promotion Board)
Got milk?
1_ Background information
B. Problem and goals
A. History of organization
C. Target audience
1_ Background information
Got milk?
B. Problem and |
|
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