에뛰드의 뉴미디어 마케팅 (영문)
 에뛰드의 뉴미디어 마케팅 (영문).pptx |      |
목차
01 Market Situation
02 Competitor Analysis
03 NOW ETUDE
positioning
targeting
digital marketing
04 Whole Analysis
05 Suggestion
Kakaotalk plus friend
QR code + online video
TVCF
RFID Promotion
본문
02
Competitor Analysis
Competitors in 2010
As smart phone showed up,
each of competitors began to develop application
Innisfree
developed brand application <i-Pouch>
MISSHA
also produced <Beauty Net Mobile>
Using application, people who don’t have much time
gained convenience
본문내용
ositioning
targeting
digital marketing
04 Whole Analysis
05 Suggestion
Kakaotalk plus friend
QR code + online video
TVCF
RFID Promotion
01
Market Situation
Cosmetic brands are
Growing rapidly
REAL
2012년
약 10조 추정
하나금융경영연구소, 2012
Domestic cosmetic market scale
Kis-Value, 2011
주 : 2011년은 3분기까지 실적 토대로 추정
01
Market Situation
Low price cosmetic market
Also grows average 37.5% annually
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