광고 바이럴마케팅 (Viral Marketing)

광고 바이럴마케팅 (Viral Marketing)

[광고] 바이럴마케팅 (Viral Marketing).pptx

목차 ■ Intro What is Viral Marketing? - Definition - Principle - Examples ■ Applying our lessons: Viral marketing in TV Ads -Problems & Alternatives ■ Conclusion 본문 'Direct gaze' Activates Social brain network To many species - Aversive, Threat To human - Foundation of Communication "Violence" + Cute + Eye contact 1. Attract attention 2. Promote Brand Plain model, No catchy song Same 'message' Emotion Controversial, Yet Good! Create good brand image Actual market success 키워드 바이럴마케팅, Viral, 마케팅, 바이럴, Marketing