웹툰 마케팅분석(영문)

웹툰 마케팅분석(영문)

웹툰 마케팅분석(영문).pptx

목차 1.Introduction 2.environment 3.Company(swot) 4.customers 5.competitors 6.stp 7.product 8.place 9.price 10.promotion 11.Improvement 12.conclusion 본문 Why portal sites offer Webtoon service even though it has no substantial direct profit??? Analyze the Webtoon industry from the marketing perspective. Competitive factors - Free price - Easy accessibility Technological factors - Advancement of internet & Illegal downloads - Wide spread of smartphones Company resources and goals - Resource Authors hired by webtoon providers - Goal Attract more people to visit their sites Sociocultural factors & Legal factors - Wide use of public transportation - Infringement of copyright is easy and common Strength - Free of charge Can be read through smartphones (access easily) Weakness - Cannot be used as a direct source of profit. - Internet connection necessary 키워드 웹툰, 마케팅분석