필립스 VS 마츠시타 사례연구 (영문)

필립스 VS 마츠시타 사례연구 (영문) 필립스 VS 마츠시타 사례연구 (영문).docx 본문 Q1. How did Philips become the most successful company in its business during an era when scores of electrical engineering companies were being formed(GE, RCA, EMI, Thomson, Grundig, Matsushita, Hitachi, and Toshiba, to name just a few)? What did it do better than others? In the post World War 2 era, Philips emerged as a world leader of consumer electronics company and one of Philips key success factors can be attributed to their decentralized organizational structure represented as national organizations (NOs) In early 1900s, after entering into the Principal Agreement with General Electric, Philips began evolving into a decentralized sales organization with marketing companies in 14 countries. With The Great Depression which brought trade barriers with high tariff and the anticipation of the impending war, the individual country organizations became far independent and finally the management board decided to build national organizations (NOs). 본문내용 its business during an era when scores of electrical engineering companies were being formed(GE, RCA, EMI, Thomson, Grundig, Matsushita, Hitachi, and Toshiba, to name just a few)? What did it do better than others? In the post World War 2 era, Philips emerged as a world leader of consumer electronics company and one of Philips key success factors can be attributed to their decentralized organiza

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