유니클로의 경영분석 (영문)

유니클로의 경영분석 (영문) 유니클로의 경영분석 (영문).docx 목차 Summary 1.1.Introduction of UNIQLO 1.2.Company overview 1.3.About Fast Retailing 1.4.Company History (Year 1949 – 2012) 1.5.Company Philosophy 1.5.1.Corporate Statement 1.5.2.The Fast Retailing Group Mission 1.5.3.Company’s Value 1.5.4.Company’s Principles 2.Organizational structure 2.1.Organizational Chart 3.Business Activities 3.1.Business functions and Business process 4.Value chain 4.1.Value Chain Diagram 4.2.Primary and Support activities 5.Five forces analysis 5.1.Threat of entry of new competitors 5.2.Rivalry among existing firms in the industry 5.3.Threat of substitute products or services 5.4.Bargaining power of suppliers 5.5.Bargaining power of customers or buyers 6.Competitor Analysis 6.1.ZARA 6.2.H&M 6.3.BASIC HOUSE 6.4.SPAO 7.Management Systems 7.1.UNIQLO Management Information Systems 7.1.1. Customer Profile 7.1.2. The Challenge 7.1.3. The Solution 7.1.4. The Results 7.1.4.1.Timely, Effective Feedback 7.1.4.2.Customizations 7.1.4.3.The Bottom Line 7.2.Customer Relationship Management Systems 7.2.1.Sales 7.2.1.1.Mobile Sales 7.2.1.2.Web Sales 7.2.1.3.Retail Store Sales 7.2.2. Services 7.2.2.1.Call Center Data 7.2.3. Marketing 7.2.3.1.Campaign Data 7.2.3.2.Data Analysis 7.3.Supply Chain Management Systems 7.3.1. Research & Development (Designers/Pattern Makers) 7.3.2. Development and Procurement of Materials 7.3.3. Merchandising 7.3.4. IT Support of Supply Chain 7.3.4.1.Support of the Upstream Supply Chain and Downstream Supply Chain 7.3.4.2.Specialty Store Retailer of Private Label Apparel (SPAs) 7.3.5. Quick Response System (QRS) 8.UNIQLO Innovations 8.1.The Problems 8.1.1.First Problem: Does Size Matter? 8.1.2.Second Problem: Customer cannot purchase what they want in smaller stores 8.2.The Solution 8.2.1.Unique Body Scanning Machine (UBSM) 8.2.2.Unique Personal Digital Assistant (UPDA) 8.2.3.Enterprise Data Warehouse (EDW) 8.2.3.1.Benefits of A Data Warehouse 8.2.4.Database Management System (DBMS) 8.2.5.Production and Operations Management (POM) 8.2.5.1.Just-in-Time Systems (JITs) 8.3.The Results 8.3.1.Improving Shopping and Checkout 9.Story 10.References 본문 1.2 About Fast Retailing Fast Retailing Co., Ltd. is a holding company. The specialty retailer UNIQLO is the Groups mainstay operation, and it has enjoyed strong growth by offering high-quality casualwear at reasonable prices based on its SPA (Specialty store retailer of Private label Apparel) business model, which spans product design, manufacture, distribution and retail. The first UNIQLO store opened in 1984. In 1998, our fleece campaign sparked a UNIQLO boom across Japan. Subsequently, we weathered a period of falling sales and operating profit but quickly boosted performance by expanding our womens wear. First venturing into international markets in 2001, UNIQLO now has worldwide operations, including in the U.K., China, Hong Kong, South Korea, the United States, France, Singapore, Russia, Taiwan and Malaysia. In 2011, we opened global flagship stores in Taipei and Seoul, and on New Yorks prestigious Fifth Avenue, as part of plans to grow business worldwide. As of the end of May 2012, we now boast 849 stores in Japan and 275 stores in other markets overseas. Since 2005, we have diversified the operational base of the Group through acquisitions. We have purchased the operations of France-based womens fashion developer Comptoir des Cotonniers, the French corsetry, lounge wear and swimwear brand Princesse tam.tam and the U.S. fashion label Theory. 본문내용 2012) Company Philosophy Corporate Statement The Fast Retailing Group Mission Company’s Value Company’s Principles Organizational structure Organizational Chart Business Activities Business functions and Business process Value chain Value Chain Diagram Primary and Support activities Five forces analysis Threat of entry of new competitors Rivalry among existing firms in the industry Threat of 참고문헌 www.zara.com http://baike.baidu.com/view/522422.htm www.hm.com http://baike.baidu.com/view/3943484.htm www.gap.com http://baike.baidu.com/view/637480.htm www.forever21.com http://baike.baidu.com/view/2323546.htm www.thebasichouse.com www.spao.com www.fastretailing.com www.UNIQLO.com http://www.oracle.com/index.html http://www.sap.com/index.epx http://pinterest.com/source/uniqlo.com/