H&M의 국제 마케팅 (영문)

H&M의 국제 마케팅 (영문) H&M의 국제 마케팅 (영문).pptx 목차 Why we chose? What is ? H&M’s business concept H&M Seven important core factors H&M growth target H&M expansion strategy H&Msales/ net profit / brand value Analysis STP - Segmentation, Targeting and Positioning 4P – Product, Price, Place and Promotion SWOT – Strength, Weakness, Opportunity and Threat SWOT suggestion H&M Problems/ solution Competition between H&M and ZARA FOREVER21 Conclusion 본문 About H&M Hennes & Mauritz AB comprises five different independent brands a total of approximately 2,600 stores all over the world. From a single women wear store in 1947, to a global company offering fashion introduce e-commerce in the US. “H&M produces trendy fashion product and offer it for affordable price to consumer.“ - Rolph Erickson . . 4P - Product H&M products are not produced from any factories - 700 independent suppliers Dealt with responsible product officers conscious materials for a more sustainable fashion future - Organic Cotton H&M is the world/s largest user of organic cotton and continues to invest in the fibre because organic cotton is grown without chemical pesticides or fertilizers. This eliminates the use of costly chemicals for farmers, is good for their health and reduces the impact on the environment. 본문내용 ore factors H&M growth target H&M expansion strategy H&M sales/ net profit / brand value Analysis STP - Segmentation, Targeting and Positioning 4PProduct, Price, Place and Promotion SWOTStrength, Weakness, Opportunity and Threat SWOT suggestion H&M Problems/ solution Competition between H&M and ZARA FOREVER21 Conclusion Why we chose ? Fast Fashion is TREND Global Top10 Fast Fashion Company