JINAIR 차별화 전략 (영문)

JINAIR 차별화 전략 (영문)

JINAIR 차별화 전략 (영문).pptx

목차 1.Situation Analysis 1) Analysis of Environment 2) Analysis of Competitors 3) Analysis of Consumer 4) Analysis of JINAIR 2.SWOT Analysis 3.STP 1) Segmentation 2) Targeting 3) Positioning 4.Concept 본문 1) Analysis of Environment ☞ Economic Development ☞ Rising of the Korean Won ☞ Increase of Leisure time ☞ Desire of Self-Development ☞ Devalued Korean Won ☞ High Oil Price ☞ Influenza ☞ Economy Recovery FSC(Full Service Carrier) : Korean Air, ASIANA Airplanes Offering Full-Service - Wide & Convenient Seats - Various Entertainment System - Separation of seats based on class High Price of Ticket - Including the price of full-service Target Air Route - Short / Middle / Long Distance Target Class - Economy / Business / First Class LCC(Low Cost Carrier) : JIN Air, JEJU Air, EASTAR JET, etc. 2) Analysis of Consumer  International flight passengers for the first half of 2012 recorded to 2287million. ( An increase 14.6% compared to the last year)  Low-cost-carrier international passengers for the first half of 2012 are 154 million. (73million for the previous)  6.8% air passenger share(increased 3.2%) expected to exceed by 10% Consumers have an opportunity to trip abroad at a low cost due to a significant increase in LCC which services a short-route like china and japan 키워드 차별화, 영문, 차별