크라운 베이커리 마케팅 전략제안

크라운 베이커리 마케팅 전략제안 크라운 베이커리 마케팅 전략제안.pptx 목차 1.MARKET SITUATION 2.REASON 3.CUSTOMERS’ EXPECTATION 4.SWOT 5.MARKETING PLAN 본문 HOW DID CROWN BAKERY END UP THIS BAD? AND THEN, HOW TO OVERCOME THIS SITUATION? FIRST, WE NEED TO UNDERSTAND OUR BUSINESS ENVIRONMENT. ★INTERNAL STRENGTH Baking Master(BM) system Brand heritage : Knowhow Fine Ingredient WEAKNESS Interior : Old Image Absence of differenciation Small store Poor management of homepage ★EXTERNAL OPPORTUNITYS Management Simplicity Wellbeing trend Substitute food market growing THREATS Drop number of stores Not enough PR Café trend ★ CROWN BAKERYS’ BREAD STILL DELICIOUS, AND PEOPLE ALSO KNOW THEY GOT A HERITAGE!